Music and Marketing: Why Brands Need Bands

Music and Marketing: Why Brands Need Bands

When marketers think of content, they forget how influential music can be among audiences. For millennials, Macala Wright argues: Music is an emotional touchpoint Music incites social action Live music experiences forge lasting bonds In short, music brings people...
Sony & Spotify

Sony & Spotify

Over the last year the music industry has been in flux as artists, labels, and streaming services jockey over the best way to build the future of their business. Taylor Swift pulled her catalog from Spotify; Tidal launched a new platform owned by artists, not record...
Sony & Spotify

Sony & Spotify

Over the last year the music industry has been in flux as artists, labels, and streaming services jockey over the best way to build the future of their business. Taylor Swift pulled her catalog from Spotify; Tidal launched a new platform owned by artists, not record...