On-demand streaming music is inevitable, so Spotify is taking whatever fuel it can get to win the race against Apple. Whoever can sign up customers faster to consume their data and network effect could earn money off them for a long, long time. So it makes sense that...
Why isn’t Spotify moving more aggressively into content ownership? Wall Street is gonna hate the answer to that question. If you want to fix Spotify’s business model, you have to fix the cost of content. Every business has costs, but Spotify’s costs are...
SoundCloud — the popular music-and-podcast service that is the closest thing on the internet to a YouTube for audio — appears to be in dire straits. Yesterday, TechCrunch reported that in an all-hands meeting this month concerning layoffs that affected 40 percent of...
MBW’s revelations about Spotify repeatedly adding ‘fake artists’ to its key playlists have been the talk of the global music business this week. Yet one nagging question has been raised time and again in response, both by those up in arms about the news and by those...
When marketers think of content, they forget how influential music can be among audiences. For millennials, Macala Wright argues: Music is an emotional touchpoint Music incites social action Live music experiences forge lasting bonds In short, music brings people...
